Electric Brand Story

STRUGGLING TO MAKE SALES? THIS IS THE FIRST QUESTION YOU NEED TO ASK YOURSELF...

DOES YOUR BRAND STORY HAVE A CLEAR SALES MESSAGE?

The real reason you aren't getting a response to your offerings is...

Your would-be buyers don't understand...

• Who you are
• Who you work with
• What you're selling
• Why they need it
• Why they should buy from you instead of someone else

When it comes to marketing your business online:

CLARITY IS KEY

There are people out there looking for what you're offering. People who need the solution you're selling. You owe it to them to get 100% clear on your brand story so your sales message doesn't drown in the sea of sameness.

You don't want to be just another businesses with muddled messaging and an incoherent brand story that makes it impossible to buy from...

You want people to understand that you have exactly what they are looking for.

So, no, you don't want to gloss over your brand story.

You want to craft your message so that it is easily understood. Otherwise people who would have bought from you keep looking and buy from someone else.

IS YOUR SALES MESSAGING CRYSTAL CLEAR?

Meaning, you know what you need to talk about at each stage of the buyer’s journey, so that no one who needs your product will pass you by?

If not, I’m glad you’re reading this, because I can help you fix the costliest roadblocks in your brand story. No matter what kind of work you do, there are two secrets that apply to us all…

Marketing Secret #1: You can’t work with everybody.

You want to be very specific about who you serve, so that your messaging feels like you are talking directly to them. This creates intimacy, which creates trust. And trust is vital for people to decide to buy from you.

Marketing Secret #2: You need to makes sure the people you work with understand EXACTLY what you are offering them.

No one is going to buy something they don’t understand. And the key to understanding your offer is to enter the conversation in their minds.

You need to meet them where they’re at.

Listing a detailed analysis of features and benefits is BORING to a prospect who only just became aware that they have a problem.

Think of the last time you were stuck in a boring conversation. You couldn’t wait to get away from the person right?

That’s exactly how it feels to your would-be-buyers when your sales message is off.

DON’T RISK BORING YOUR BEST PROSPECTS

Here’s a BONUS Marketing Secret #3: The first investment your customer makes with you is their time and attention.

Let that sink in. Your customer’s time and attention is VALUABLE. It’s the first payment they make with you.

You’re thinking about that copy you churned out without considering what kind of experience it creates for your customers, aren’t you?

All the strategy and persuasion hacks in the world won’t get a chance to work if your prospect is too bored to pay attention to your copy.

Here’s the good news:

Crafting your brand story and learning to write on message will automatically generate interest from your would-be buyers.

Fixing this ONE block in your marketing WILL put you in flow with more leads, more sales, happier buyers and supercharged, super clear messaging from now on.

Enter:

Electric Brand Story: Supercharge Your Sales Message

Craft a brand story with a clear sales message that creates a tidal wave of demand for your business.

Let me guide you to superior clarity on how to express….

• Who you are (and why that matters)
• Who’s ready to buy what you’re offering
• The exact words for big transformation they desire
• What each tool is best used for and when they need to hear it most

We will keep it all in context with my innovative framework based on proven storytelling techniques.

Proper context infuses your messaging with MEANING….

This is how you meet your buyers where they are at, and enter the conversations in their minds (where they are silently desperate for the solution you are offering them).

Here’s what you’ll learn…